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Key Points

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    Website design requires balancing usability and aesthetics.

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    Website design may not be easy, but by avoiding some of these common errors you can make it considerably easier.

Introduction

Sure, you can build a website yourself. But unless you have some background or experience it's almost always worth spending the extra resources on making sure you have a high-quality website that moves the needle and increases revenue.

Here are a few of the most common errors that separate a high-quality, sleek website from an outdated or hard to use website.

Too Much Text

It's about quality, not quantity.

You know the type of expensive restaurants that serve a mostly empty plate with one singular piece of shrimp and a drizzle of sauce? Though not a great strategy for getting a filling meal, it's a great strategy for website design. Don't fill every piece of your website with text, images, and other content. Aim to get your message across in the fewest words possible.

Balancing Form and Function
But if your site looks bad, visitors will leave. And if your site is difficult to use, visitors will leave.

You need a site that has the right balance of form and function. It should look good, but it should also be easy to use. It's easy to become so considered with one that you lose sight of the other.

Confusing or Hard to Read Information
The important thing is providing visitors with the information they want.

Make core information easy to find. Navigation should be simple and clear. Navigation is not the place to decide that you're a disruptor. Your menu page doesn't need a unique title like "What You'll Want to Eat Tonight" or 'Stuff You'll Love". As for text, use a font people can actually read. This will increase customer engagement, which will, in turn, increase potential revenue.

Integrating Unused Social Media

If your heart's not in it, customers will be able to tell, and it won't move the needle and may even hurt your business.

Integrating social media is great. Integrating social media that you never use is a huge mistake. If social media is part of your comprehensive marketing strategy, go ahead and add it. If it's not, don't incorporate it just because you see competitors doing it. Let's talk.

A website is an integral part of any marketing strategy. Lets talk about moving your company's needle by creating and implementing a comprehensive data driven marketing strategy.

Lets Move Your Company's Needle Together

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