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How long have you been implementing this new content marketing strategy? It takes some time to begin seeing results. The great thing about it though is that once you do start seeing results, it's s snowball effect. It becomes easier and easier to see more and more results over time (as long as you maintain you content marketing strategy and make updates as necessary).

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Search Engine Optimization (SEO) is all about providing people with the most relevant results. The more quality content you have the more you increase - your brand authority, the time visitors spend on your site, the number of visitors coming to your site, and the more content you provide search engines to index. All of these can help you increase your search engine ranking.

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Your content marketing should be constantly evolving, just like your marketing strategy. If you want to keep moving the needle, you'll need to evaluate the data in order to figure out what is and isn't working and make changes as necessary.

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There are many reasons that clients may not be engaging with your content, but it probably boils down to one of these three issues

1. You're producing a large quantity of content but at the expense of quality. Every piece of content should provide value to your customer.

2. You're not getting your content out there. You don't want to bombard customers, but if you're not sharing your content, how do you expect your customers to find it?

3. Your target audience is too broad or too narrow. Consider re-evaluating the data to make sure you're targeting the right people.

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In order to know if your content marketing is moving the needle, you need to have specific goals and you need to track data relating to these goals. Without tracking the proper metrics, you won't be able to know what is and isn't working and you'll end up wasting time and money.

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Content Marketing is part of a marketing strategy. Lets talk about moving your company's needle by creating and implementing a comprehensive data driven marketing strategy.

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