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Key Points

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    A great website combines design, functionality, and content.

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    This list includes the elements that you need to have a great website that increases client interaction and helps move the needle by increasing sales.

Introduction

A great website is the product of many factors coming together. No one factor will make or break your website on its own. But put them all together, and you'll have a website that improves brand identity, increases customer engagement, and moves the needle.

Design

The overall goal of design is to create a site that users find pleasant to look at.

All content is presented in a manner that allows visitors to easily find and read it. The following may help you improve the design of your website.


  • Contrast between the background and content This makes the content easier to read and makes your site look more professional.
  • Include a contact page This helps build trust. If you're asking for their credit card number, but can't provide an accurate email or phone number, how trustworthy do you seem?
  • Minimalistic design Minimalistic design with only a few fonts, colors, and font sizes.
  • Scannable Visitors should be able to skim through content easily.
Functionality
Functionality is about giving people the content they want in the manner they expect it.

The purpose of functionality is to make an easily navigable, intuitive website. This ensures that visitors can easily find the information they're looking for. The following are a few factors that may help your website's functionality.

  • Phone number in text If your phone number is part of an image, visitors to your site won't be able to click on it. This may seem like a small detail, but it keeps many people from calling, which means lost sales.
  • Organized content Visitors to your website need to be able to find the information they need quickly and easily. Don't bury pages under confusing navigation.
  • Accessible to everyone Make sure your content is accessible to the blind, disabled, and elderly. This increases the audience for your website.
  • Quick load time Your website needs to load quickly. Visitors won't wait – they'll leave.
Content
Creating engaging content is all about giving people the information they want or need to see.

This way your content will support your comprehensive marketing strategy. The following are a few strategies that may want to consider.

  • Tell them about you right away Clearly convey your message in your home page and do it in a way that draws visitors in.
  • Avoid buzzwords Instead, tell your story. Telling your story creates an emotional connection more than vague buzzwords ever will.
  • Answer questions People tend to ask the same questions over and over again. Answering people's questions in a FAQ section makes it simpler for customers and for you.
  • Gather customer info Don't miss out on gathering customer information. For example, you could include a giveaway that has thementer their email.
  • A privacy policy This tells people how you use people's information.But it shows that you're professional and that you take the safety of your customers' information seriously.
  • If applicable, include your return policy These actually build sales. People feel far more comfortable buying things when they know they can return them.
A website is an integral part of any marketing strategy. Lets talk about moving your company's needle by creating and implementing a comprehensive data driven marketing strategy.

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