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Key Points

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    Functionality and design go hand in hand. How your app looks and how users interact with it will affect the stickiness of the app.

Part of creating a great app is finding the right balance between resources and functionality.

As technology continues to advance, apps continue to be capable of more. At this point, there is almost no limit to what an app is capable of. Though an app with lots of features may sound exciting, every increase in functionality comes with a corresponding increase in cost and time. There are two different elements of app design - visual and user experience. If you want to have a successful app, you'll need to have both. It also helps to understand your target audience. Are you in an industry where impressive visual design will be expected? Are customers expecting something simple and incredibly easy to use? Keeping the expectations of customers in mind can help you build an app that fits within your overall marketing strategy.

Visual Design

Customers buy with their eyes. A breathtaking design increases customers desire to use the app, but a great design typically comes at a cost. If you want compelling design to work in your favor, you should be prepared to shell out some serious cash.

User Experience

Everything from engagement and conversions to how "sticky" the app is depends on your ability to provide a stellar experience to users.

Beautiful graphic design is important. But user experience (UX) is everything. Since it's a seldom thought about aspect, you have a real chance to stand out here. The UX design will determine how successfully your app meets its goals. If your app looks nice but is difficult to use, people won't use it. Keep your overall marketing strategy in mind while making decisions about the visual design and user experience and you have a much better chance of moving the needle. If you'd like to learn more about creating a mobile app that supports your marketing strategy – let's talk.

A mobile app can be great part of a marketing strategy. Lets talk about moving your company's needle by creating and implementing a comprehensive data driven marketing strategy.

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