Apps not only generate revenue; they also increase brand awareness and help you get to know your customers better.
A mobile app comes with a lot of potential. The key to taking advantage of this potential is understanding how an app supports your overall marketing strategy. An app isn't just about generating revenue. It's also about providing value and gaining insights on customers.
Increased Access to Customers
The most prominent benefit of an app is access to customers. Today's customers spend approximately 2 hours and 51 minutes on their mobile devices every day. Ideally, a client would regularly use your app, but even just having your logo on their phone's screen means that the client is seeing your logo multiple time every day. Consistently having your branded icon in front of them is an excellent way to keep your brand fresh in their minds.
Increased Customer Engagement
Increased brand awareness is great, but you don't just want customers to know about your brand, you want them to interact with your brand. One of the biggest advantages of an app is that it offers real-time communication. The result? More sales, and increased profits.
Another Sales Channel
An app gives customers the ability to do what they would normally do on your site but from the comfort of their mobile device. Simplifying the process for customers means fewer interruptions and more conversions. This helps you make more sales at a lower cost of customer acquisition.
If you want to position yourself as the leader in your market, you need to increase your competitive value. A mobile app helps with this because the more value you provide to customers, the more you stand out as the superior solution to their problems AND as you acquire more customers, you can capture a larger share of your market, which is how market dominance is achieved.
Invaluable Customer Insights
The level of customer information you can collect from a mobile app is invaluable. The better you understand your customers, the better you can tailor your offerings. If you gather customer insights and use them effectively, everything from your marketing to offer creation will be strengthened. If you're curious about how your company could benefit from a mobile app – let's talk.
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