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Key Points

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    Creating an app is fairly simple but standing out in the oversaturated app market may prove difficult unless time and resources are used to plan out a clear marketing strategy.

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    Quantics can help you develop and implement your mobile app's marketing plan, strategy, and designto ensure that customers will download and use it.

Introduction

Having an application(app) that smartphone users can download on their phones is the latest marketing craze. With how much time people spend on their phones, it makes sense that apps have become such a popular marketing tool, but they may not be right for everyone. If your company is thinking about jumping into the fray, there are a few things you may want to consider first.

Costs of Developing an App

The difficult part is maintaining the app and ensuring people not only download but use it (AKA its "stickiness").

If you choose to develop an app, you may be surprised where the majority of the time and money goes. As counterintuitive as it may seem, the creation of the app is not the difficult part. In fact, writing the code to create an app is relatively easy and inexpensive. Creating a sticky app can be an expensive and time-consuming endeavor. With millions of apps on the market, making yours stand out is no easy task.

Goal of Developing a Mobile App
At Quantics, we help companies create mobile apps but, more importantly, we help you design, create, and release apps your customers will engage with.

Developing a mobile app is similar to building a website - it should be intuitive. The appeal of mobile technology is its clarity, ease of use, and convenience. An app is not a replacement for your website or your store. Instead, focus on a few essential options and make them incredibly user-friendly, nothing should require more than a few taps or swipes. It's easy to get caught up in adding it all at once and losing sight of the simple fact that if your app isn't user-friendly, users won't use it.

Mobile App Examples

  • Auto mechanic shop An app that stores all servicing records. Whether you want to sell you car or you break down on the side of the road, all your service history is on one easy to access place.
  • Bakery shop An app showcasing recipes and tips to make baking a more family friendly experience.
  • Small gym An app with workout recommendations that also includes and food tracking and who they work out with.

The most important thing is that an app is a waste of time and money unless people download it, use it, and associate the experience with your company. Work with us to create a mobile app that supports your marketing strategy and moves the needle.

A mobile app can be great part of a marketing strategy. Lets talk about moving your company's needle by creating and implementing a comprehensive data driven marketing strategy.

Lets Move Your Company's Needle Together

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