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Key Points

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    App development requires making a lot of decisions. By making the bigger picture decisions first, and keeping in mind the needs of your customers, you'll find that many of the decisions become considerably easier to make.

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    Asking yourself the right questions at the outset and keeping your answers in mind throughout the process can keep you from getting caught up in adding on expensive and unnecessary bells and whistles.


Developing an app is all about making decisions. You'll have to decide what you want your app to do, who it needs to reach, how you'll monetize it, what platform you'll use, etc. Most of these decisions require trade-offs. As with most things in life, you'll have to balance your need for quality and security against potentially higher costs.

Marketing Strategy and App Development

A Keeping in mind your business model makes it easier to determine which trade-offs are acceptable or not.

The development process becomes considerably easier if you make decisions about higher level aspects of the app prior to making decisions about smaller details. We've found that the best place to start is with deciding your business model.

Here are a few questions to ask yourself:

  • How will the app improve brand awareness?
  • How will they use the app?
  • Who is your target audience?
  • How will you gain customer insights from the app?

How will you integrate customer insights from the app into your overall marketing strategy? By connecting the goals of your app with your overall marketing strategy, you can simplify the entire app development process.

Keeping your business plan in mind as the app evolves ensures that money and resources are used efficiently and effectively.

And app development doesn't stop once the app has launched. Your app will continue to evolve over various releases and updates. Periodically taking time to evaluate how your app is supporting your overall marketing strategy will help build a stickier, more cost-efficient app which will help your company move the needle. Find out how our data driven approach can simplify the app development process. Let's Talk

A mobile app can be great part of a marketing strategy. Lets talk about moving your company's needle by creating and implementing a comprehensive data driven marketing strategy.

Lets Move Your Company's Needle Together

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