You've probably heard the term SEO before. It's currently THE marketing buzzword to throw around. But what does it actually mean? How does it work? And, most importantly, how can it help your company move the needle?
How often do you search for something online and look on the second or even third page of results? If you're like most people, the answer is rarely, if ever. Ninety-five percent of people will only look at the first page of search results and almost half of people will click on one of the top three results.
So how do search engines decide which search results to show and in which order? The exact process may be complicated, but its goal is simple – find the content that people will find useful. A good marketing strategy involves connecting with customers to drive engagement. The more easily customers can find you, the easier that'll be. Learn how Quantics can help you use SEO to move your company's needle.
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