Social media is another channel with which to engage clients. Maybe you see competitors on social media and feel the desire to try it out. You don't have to pay for an account, so what's the harm? Not so fast.
Just as with any other part of your marketing strategy, social media should be approached purposefully. Before jumping into social media, evaluate the data to understand social media in relation to your overall marketing strategy. This will help you determine whether you need it and if you do need it, what resources, time, and money to allocate towards it so that it helps your business move the needle.
Your business may see a far greater increase in profitability from a different marketing channel. Any time, resources, and money you put into social media you're not putting towards something else.
If the data shows that social media can support your marketing strategy, first create a social media plan. Your social media decisions must be purposeful and based on data. Just like every other marketing decision you make; every social media decision should be made with the goal of supporting your comprehensive marketing plan. If you're interested in learning whether social media marketing is right for you – let's talk.
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