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Key Points

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    A great website that moves the needle doesn't require spending exorbitant amounts, hiring a world class graphic designer, or having the content written by the next great American author. Instead, what makes a great website is content that your customers find engaging and easy to use.

Your website should convey the right message for your business

Just because you can include something on your website, doesn't necessarily mean you should.

What type of company are you? What message do you want to convey? How do you want visitors to engage with your site? Focus on creating a data-driven website that helps your business move the needle.

Create the website your customers want

The tough part about this one is that what your customers want may not always be the same thing.

Let's say you own an Italian restaurant. Maybe one visitor coming to your site is looking for your menu, one is looking for your address, and one is looking for what type of Italian food you serve and how long you've been around. If you want your website to move the needle, you'll need to design your website in such a way that all three of these visitors can quickly access the information they're looking for.

Don't forget the essentials
In the pursuit of creating the best possible site, don't forget why people are coming and what information is most important to them.

This one may seem obvious but is surprisingly easy to forget. You spend months creating the absolutely perfect content, and then forget to put your company name on the site. What the essentials are will depend on what type of business you have - menus for a restaurant, high quality images for an online clothing store, etc. Don't forget about contact info.

Keep it simple

This applies to content and navigation. Overly wordy content will negatively affect client engagement. For the navigation, keep it clear and common sense. There's a place for unique or quirky content, but your navigation is not it. We'll follow our own advice and leave it at that.

Tell your visitors what you want them to do

Include calls to action throughout your website. Some people get nervous about coming across as too sales y or pushy, but the point of your website is to increase sales. Your visitors understand that and are fine with it, as long as you're not over the top about it.

Never Forget the Goal of your website

The goal of your website is to create a positive experience for your customers, because that will increase and improve brand identity, which will, in turn, increase sales and customer retention.

There are many, many decisions to make when creating or updating a website, if you tie every decision into your overall marketing strategy, the decisions become much easier to make. For example, it's easy to become wrapped up in creating the most aesthetically pleasing website you possibly can, but if customers struggle to use the website, it doesn't matter how pretty it is. You want a website that moves the needle. We want to help. Let's talk.


A website is an integral part of any marketing strategy. Lets talk about moving your company's needle by creating and implementing a comprehensive data driven marketing strategy.

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