If your content marketing isn't moving the needle, you may be making one of these five mistakes. The good news is that all of these mistakes can be fixed.
Content marketing and successful content marketing are not the same thing. If your content marketing strategy isn't working, don't keep banging your head against a wall. Figure out what you're doing wrong and fix the problem. The following are five of the most common content marketing mistakes.
You Don't Have a Strategy
If you don't know where you're going how do you expect to get there? And make sure that your content marketing strategy isn't set in stone. Just like your overall marketing strategy, your content marketing strategy should change and evolve over time.
You're Not Investing Enough Resources
Content marketing can provide you with a good return on your marketing investment, but you have to both make the investment and have reasonable return expectations. If you put out one blog every other month and expect to double your conversion rate, you're likely going to end up disappointed. Let your comprehensive data-driven marketing strategy guide you on deciding how much to invest in your content marketing. You also may need to give your strategy time. A good strategy is about the long-term. It may take some time to get there.
You're Not Sharing Your Content
You don't want to irritate customers by constantly bombarding them with content, but you do need to promote your content. There are plenty of way to share content – Facebook, Twitter, email, etc. The right channel for you will depend on your marketing strategy and target audience. What matters is that your providing your customers with ways to find and access your content.
Your Content Doesn't Add Value
It's easy to jump into content marketing with the goal of producing as much content as possible. This may not be the right strategy and may even hurt your business. Who is your target audience and how can you provide them with valuable content? Don't become so obsessed with quantity that you lose sight of quality.
You're Not Reaching Your Target Audience
Again, it's key to keep your overall marketing strategy in mind. Do you know who your target audience is? If not, how do you expect to reach them? Make sure you know exactly who you're trying to reach, how you're going to reach them, and how your content will help them. Looking to avoid future marketing mistakes? Work with Quantics and discover marketing where every decision is backed by data. Curious? Learn more.
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