Maintaining a great website that moves the needle requires periodic reviews and updates.
Some items you should be doing regularly, and some are only necessary once a year, at most.
If you've created a great website, congratulations! But for it to stay great, you'll have to maintain it. Here's a checklist of which maintenance items to do and when.
Check your linksCheck your links To make sure they still work – this should be part of your annual review, but you should also review more often. Broken links looks bad and cause visitors to give up and go to another site
No issues with any websiteMake sure there are no issues with any website forms for example, if you have a form to collect email addresses from visitors.
Checkout processGo through the process and make sure everything works exactly as it should. There's no better way to lose sales then to make checkout difficult.
Check your backupsYou should be backing up all your info but don't just assume you can easily access it. Make sure all information is actually retrievable.
Review website metrics – when anomalies pop up make sure the issues are not coming from a problem with the website. For example, if online sales drastically drop, you should review the checkout process for any potential problems. Marketing strategy - whenever you make changes to your marketing strategy, you should check to ensure that your website still supports your marketing goals.
Bug fixes/security updatesWhenever fixes or updates are available you should take advantage of them. Otherwise, you are putting the information of your customer's in jeopardy.
Remove old dataAnything that is no longer is necessary should be promptly removed from the website.
Up to date contact informationOutdated contact information appears incredibly unprofessional and will almost certainly cause you to lose clients.
Any time you make a major business update, you should think about how it effects your marketing strategy and if you need to update your website. Let's Talk about how our marketing strategy can move your company's needle.
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