It's not always easy to know when to update your website but waiting too long can cause you to lose sales.
It may be time to consider a website upgrade if customer engagement has dropped, you don't have a mobile friendly site, or your business has recently evolved.
It may not be easy to know when you should update your website. Using a data driven marketing strategy makes the decision much easier. The following are a few data points and factors that may mean your website is no longer supporting your marketing strategy.
Customer Engagement Drops
This is the smoking gun of website data. If customer engagement has been dropping and you're not sure why, an outdated website may be the culprit.
Your Website Isn't Mobile Friendly
You may need to improve the mobile friendliness of the site. In recent years, this has become a part of your website that cannot be ignored. Look at your website on a mobile device. Can you immediately understand what your company does? Navigate easily? If not, neither can your customers.
Your Business is Evolving
A well thought out marketing plan should evolve with your business. And that includes your website. If other facets of your company are changing, such as you're releasing a new product line or service, it may be a good time to update your website. Updating the focal point is key to making sure customers understand your business. If you want to learn more about how to update your website so that it supports your marketing strategy and moves the needle – let's talk.
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